Luke Newquist
Luke is the CRO and cofounder of Searchify, a company helping brands be seen, cited, and recommended across AI platforms like ChatGPT, Gemini, Copilot, and Perplexity. He brings expertise in GTM strategy, analytics, and revenue operations to translate AI visibility insights into actionable growth opportunities, helping businesses capture high-intent AI-driven demand and outperform competitors in modern search.
Recent blog posts by Luke Newquist
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5 Hidden Profit Drains in DIY AI Visibility Services
Discover the costly pitfalls agencies face when building AI visibility services and how a partnership model can protect your agency's profit and growth.
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Agency AI Visibility Cost Calculator: Build vs. Buy Model
Download our free calculator to model the true cost of building an in-house AI visibility team versus partnering with a platform like Searchify.
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The AI Visibility Flywheel: A Growth Model for SMBs
Discover the AI Visibility Flywheel, an integrated strategy combining data and expert action to create unstoppable momentum for your brand in AI search.
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Build vs. Buy: How to Scale Your Agency's AI Services
A guide for agency leaders on the costs and benefits of building an in-house AI visibility team versus using a white-label partner to scale.
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How Competitors Steal Your Narrative in AI Search
Learn how a lack of reviews creates a 'data vacuum' that lets competitors control your brand's story in AI answers. Reclaim your narrative.
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The AI Authority Pyramid: A Guide for SMBs to Win AI Search
Learn how to build trust with AI. Our proprietary AI Authority Pyramid gives SMBs a prioritized roadmap to improve visibility in AI answers.
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Use Google Search Console for AI Visibility: A 5-Step Guide
A step-by-step guide for marketers to find user questions in GSC and create content that gets cited in AI answers like Google AI Overviews.
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Agency Playbook: How to Sell AI Visibility Services in 2025
A step-by-step guide for digital agencies on how to package, price, and sell high-margin AI Visibility services to clients using Searchify.
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The Answer Post Playbook: A Guide to AI Search Visibility
Learn how to create 'Answer Posts'—highly structured articles designed to be cited in AI-generated responses and boost your AI visibility.
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Your 90-Day AI Visibility Campaign Checklist for SMBs
An actionable, week-by-week plan for SMBs to improve their visibility in AI search answers. Bridge the execution gap with this comprehensive checklist.
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A DIY AI Visibility Audit: 7 No-Code Steps for Marketers
A simple, 7-step technical audit for non-technical marketers to find and fix common website issues hurting their AI visibility.
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A Scrappy Guide to AI Visibility for Small Businesses
Learn 5 low-cost, high-impact strategies to improve your brand's visibility in AI search answers. No big budget required.
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How to Choose an AI Visibility Partner: A CMO's Guide
A guide for CMOs to evaluate AI visibility partners. Compare traditional agency retainers with integrated platform-plus-service models to maximize ROI.
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DTC AI Visibility Report: Which Brands Win in AI Search?
Our data-driven report analyzes 50 top DTC brands to reveal who is winning in AI search and provides an actionable playbook for your business.
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5 Simple Actions to Improve Your AI Visibility This Week
A tactical guide for SMBs. Learn five low-effort, high-impact actions you can take this week to improve how your brand appears in AI answers.
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The AI Visibility Flywheel: A Guide for New Businesses
A step-by-step playbook for new SMBs to use customer testimonials to build social proof and improve visibility in AI-generated answers.
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A 5-Step Guide to Solving the AI Visibility Cold Start
A tactical guide for new businesses to build social proof and improve their visibility in AI search answers, even when starting from zero.
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Your First 30 Days to Better AI Visibility: A Guide
A practical, week-by-week plan for SMBs to improve their AI visibility. Start taking control of your brand's narrative in AI search answers today.
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A 5-Step Guide to AI Competitor Analysis for Your Brand
Learn to analyze your competition's AI visibility with our step-by-step guide and build a data-driven strategy to win in AI search results.
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How to Calculate the True ROI of AI Visibility Tools
Learn to calculate the Total Cost of Ownership (TCO) for AI visibility platforms and discover why the cheapest option isn't always the best value.