Last Updated: November 3, 2025

The 2025 AISO & GEO Platform Market Guide

Introduction: The New Frontier of AI Search Visibility

Brands are facing a new visibility crisis. As users increasingly turn to AI chatbots and generative answers for information, traditional search engine rankings are losing their impact. Gartner predicts that by 2026, search engine volume will drop by 25% as AI chatbots and other virtual agents cannibalize organic search traffic [1]. If your brand isn't the source of truth for these AI models, you risk becoming invisible to a significant portion of your audience.

The strategic response to this paradigm shift is a new discipline: AI Search Optimization (AISO) and Generative Engine Optimization (GEO). As we've detailed before, while these terms are often used interchangeably, they represent the focused effort to ensure a brand's information is accurately represented and favorably positioned within AI-generated responses. This is not about keyword stuffing; it's about structuring your brand's knowledge to be discoverable, trustworthy, and citable by AI.

This guide provides a clear, objective framework for evaluating the burgeoning market of AISO platforms. We will review the leading tools, categorize their approaches, and help you identify the solution that best aligns with your team's resources and strategic goals.

Full disclosure: This guide is created by the team at Searchify. Our goal is to provide an objective, comprehensive resource to help you navigate the entire AISO market. We'll review our own platform alongside competitors, using a consistent and fair evaluation framework.

How to Choose an AISO Platform: An Evaluation Framework

Selecting the right AISO solution requires a clear understanding of your organization's internal capabilities and strategic objectives. Not all platforms are created equal. Based on our analysis of the market, solutions generally fall into three categories we cover in our AISO solutions buyer's guide: Platform-Only (SaaS), Full-Service Agency, and the Hybrid Model. To make an informed decision, marketing leaders should evaluate potential partners against four key criteria.

1. Fulfillment Model

The most critical decision is determining who will be responsible for executing the optimizations. Does your team have the in-house technical SEO, content, and analytics resources to implement the recommendations a platform provides? A Platform-Only (SaaS) model is ideal for well-resourced teams that need powerful tools to guide their existing workflows. Conversely, a Full-Service Agency model is better for organizations that lack the internal bandwidth and prefer to outsource the entire function. The Hybrid model offers a balance, combining a self-service platform with optional expert services for implementation, providing flexibility as your needs evolve.

2. Reporting & Analytics

Data is only valuable if it drives decisions. When evaluating AISO platforms, it's crucial to look beyond raw data and vanity metrics. Does the platform provide executive-level reports that are clear, concise, and readable by the C-suite? As we outline in our CMO Guide to AISO Reporting, effective reporting should connect AISO activities to business outcomes, project potential ROI, and provide a clear narrative of brand performance in the AI ecosystem. Dashboards should offer strategic insights, not just data dumps.

3. Actionability of Insights

Many first-generation tools focus on monitoring—tracking brand mentions and sentiment. While useful, monitoring is a passive strategy. A truly effective AISO platform must move beyond analysis to provide prioritized, actionable recommendations. An 'Action Center' or equivalent feature is a key differentiator, as it translates complex data into a clear, step-by-step plan for your team, a concept we detail in our Action Center framework. It should tell you not only what the issues are but also how to fix them and which fixes will have the greatest impact.

4. Scope of Analysis

AI visibility is not a simple rank. It's a measure of your presence, accuracy, and favorability across a wide range of potential user queries. A comprehensive AISO platform must therefore offer a multi-faceted analysis. This includes robust competitor tracking to benchmark your performance, realistic user question simulation to uncover content gaps, and message resonance analysis to see if your key value propositions are making it into AI answers, all of which are key to measuring AI search visibility beyond rank tracking. A narrow focus on a single metric will leave you with significant blind spots.

The 2025 AISO & GEO Platform Market Review

Using the evaluation framework above, we have reviewed the top AISO and GEO platforms on the market. Each review provides a summary of the platform's core function, fulfillment model, key features, and the type of organization it's best suited for.

Searchify

• Overview: Searchify is an AI Search Optimization platform that analyzes and improves a brand's visibility in responses from models like ChatGPT, Google AI Overview, and Perplexity. The platform is designed to provide a complete, end-to-end solution for controlling a brand's narrative in AI.
• Fulfillment Model: Hybrid (SaaS Platform + Optional Managed Services). This dual offering provides a powerful self-service platform for in-house teams and an optional 'done-for-you' service to handle all technical and content execution, leveraging the hybrid AISO advantage.
• Key Features: The platform's core is its Action Center, which delivers prioritized recommendations. It also features deep AI competitor analysis, user question simulation to identify optimization opportunities, and executive-ready reporting dashboards that you can learn more about on our site.
• Best For: Businesses and agencies seeking a comprehensive solution that combines a robust self-service platform with the option for expert implementation and strategic oversight.

Otterly.AI (Hypothetical)

• Overview: A monitoring platform focused on tracking brand mentions and sentiment within AI chatbot conversations.
• Fulfillment Model: Platform-Only (SaaS).
• Key Features: Real-time alerts for brand mentions, a sentiment analysis dashboard, and share-of-voice tracking against key competitors.
• Best For: In-house marketing and PR teams focused primarily on brand monitoring and reputation management within AI environments.

Geneo (Hypothetical)

• Overview: A content optimization tool that provides recommendations for making web content more 'AI-friendly' for Retrieval-Augmented Generation (RAG).
• Fulfillment Model: Platform-Only (SaaS).
• Key Features: A content editor with real-time optimization scores, keyword and semantic suggestions for RAG, and automated schema generation.
• Best For: SEO and content teams who want to optimize individual pages for AI retrieval and have the internal resources to implement broader technical changes themselves.

Goodie AI

• Overview: According to reviews, Goodie AI is an all-in-one AI search monitoring platform designed to provide a unified dashboard for tracking brand visibility and sentiment [2].
• Fulfillment Model: Platform-Only (SaaS).
• Key Features: Features noted by industry reviewers include brand alerts, sentiment analysis, and a streamlined workflow for teams to manage their AI presence [3].
• Best For: Marketing teams looking for a user-friendly, centralized platform for monitoring and basic optimization of their brand in AI conversations.

Profound

• Overview: Profound is positioned as an enterprise-level tool that offers comprehensive AI visibility tracking and analytics [4].
• Fulfillment Model: Platform-Only (SaaS).
• Key Features: The platform is noted for its robust analytics and tracking capabilities, designed for large organizations that need to manage brand presence at scale across multiple AI models.
• Best For: Large enterprises with dedicated analytics teams that require deep, granular data on their AI search performance.

Ahrefs

• Overview: Ahrefs, a well-established leader in the traditional SEO software space, has expanded its toolset to include GEO functionalities.
• Fulfillment Model: Platform-Only (SaaS).
• Key Features: Ahrefs offers brand mention tracking and AI-related keyword tools. Its strength lies in its deep backlink data and existing integration into the workflows of many SEO professionals [5]. However, some reviews note that its AI search data updates on a monthly cycle, which may be slow for some industries.
• Best For: Existing Ahrefs users and SEO teams who want to add basic GEO monitoring capabilities to their current SEO toolkit without adopting a new, specialized platform.

Semrush

• Overview: Similar to Ahrefs, Semrush is another major SEO suite that has integrated AI-focused features into its platform.
• Fulfillment Model: Platform-Only (SaaS).
• Key Features: Semrush provides a range of tools that can be applied to AISO, including brand monitoring, content analysis, and cross-platform tracking [6]. Its value comes from being a versatile, all-in-one marketing suite.
• Best For: Marketing teams who are already heavily invested in the Semrush ecosystem and want a single platform for both traditional SEO and emerging AISO tasks.

AthenaHQ

• Overview: AthenaHQ is a GEO platform known for its predictive insights and large catalog of AI-generated responses.
• Fulfillment Model: Platform-Only (SaaS).
• Key Features: According to market reviews, its key differentiators are its predictive analytics capabilities and an extensive database of AI answers, which helps users understand how models are likely to respond to queries [7].
• Best For: Strategists and enterprise teams focused on market research and predictive analysis of AI trends.

Peec AI

• Overview: Peec AI is a GEO platform that specializes in competitive intelligence and tracking visibility across multiple AI models.
• Fulfillment Model: Platform-Only (SaaS).
• Key Features: The platform offers a benchmarking dashboard that allows brands to see how they perform against competitors in various AI systems. It is recognized for its strong focus on the competitive landscape [8].
• Best For: Competitive intelligence analysts and marketing teams who prioritize understanding and outmaneuvering their competition in AI search.

Geostar

• Overview: Geostar is a solution that combines a platform with managed services to enhance AI visibility tracking.
• Fulfillment Model: Hybrid (Platform + Services).
• Key Features: As noted in industry analysis, Geostar offers both software features and a service component, aiming to provide a more hands-on approach to managing a brand's presence in AI [9].
• Best For: Companies that want a solution with a service layer but may not require the deep, prioritized actionability of a more advanced hybrid platform.

Conclusion: Taking Control of Your AI Narrative

Choosing the right AISO solution is a strategic decision that hinges on your team's resources, existing workflows, and ultimate goals. The market is rapidly evolving, but the primary fulfillment models offer a clear path forward. A Platform-Only (SaaS) solution empowers well-resourced teams to execute on their own, a Full-Service agency is for those who need to outsource completely, and a Hybrid model provides the ultimate flexibility by combining a powerful platform with expert services.

The right partner will do more than just monitor your brand; they will provide actionable intelligence and a clear path to improving your visibility. As AI continues to reshape how customers find information, taking control of your brand's narrative in this new ecosystem is no longer optional—it's essential for survival and growth.

Ready to see how your brand appears in AI? Get a Demo to explore the Searchify platform.

Looking for a strategic partner to manage your AI visibility? Book a Strategy Call to discuss our managed services.